to create innovative products, Li Ning in the beginning began to realize innovation, technological innovation and the introduction of products by the user favorite, not only allow users to bring new products for new experiences in order to protect long-term business relationship with client importance, but also can improve the manufacturing, channel partners and access to retail outlets in the added value to the user. Meanwhile, in the "Made in China" to "Created in China" into the process, Li Ning is the first out of mere imitation, OK to adapt to the market and driven by consumers, has introduced   air max classic bw to improve the experience of feeling can lead the user to the product and enjoy one of the best market competitiveness. Over the years, Li Ning, the company

not only in strengthening technological innovation and material innovation, improving product technology content, has introduced popular among consumers, resulting in "ultra-light" series of running shoes have lasting vitality of "ultra-light" technology platform, but also to develop a set of unique oriental wisdom and modern technology as one of the "Li Ning bow"air max 90 hyperfuse  shock absorber technology platform and the "Li Ning arc" and other technology platforms, and intellectual property rights related products and technologies. "Li Ning bow" design inspired by ancient Chinese architecture crystalline arch bridge, in 2011 the structure was further upgraded, has been applied to the running, basketball, tennis and other professional categories, outstanding performance,

stability and shock absorption key indicators have reached or exceeded the international similar products, Li Ning's patented technology, but also its presentation focused footwear technology. "Li Ning bow" damping technology platform enables its products to be more comfortable than the high-end products with a foot feeling, is a major breakthrough in the company's technological innovation, has been transformed into Li Ning valuable innovation assets. Li Ning's innovative gene actually a long time, back in 1998, the company is the first to build China's first sports apparel and footwear design and development center in Guangdong; Hong Kong design center established in 2004, is responsible for the design focus clothing brand Li Ning ; 2006 advent of the